Articles

Online Customer Surveys Help Capture Strategic Market Share
By using efficient and affordable online customer survey software, smart companies can quickly surpass their competitors - despite the recession.

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How do online customer surveys work?
Learn how online customer surveys can benefit business. The article explores various way that managers can leverage online survey technology to improve customer satisfaction and test marketing efforts.

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Developing Questionnaires: Practical Issues
We are exposed to questionnaires so often in our lives, we tend to take them for granted. In fact, most people think that designing questionnaires is something that they could do rather well. But is this true?

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A Simple Taxonomy of Question Types for Research
Very often one hears "oh, let's do a questionnaire" as an answer to a problem that may (or may not!) have been well specified to start with. Soon after, one sees ideas for questions flying around the table. In fact, one finds there are three basic types of questions.

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Basic Concepts in Questionnaire Design
There have been many definitions of what a questionnaire is; usually these definitions reflect the bias and working environments of the people who propose them. At its most general, I would say a questionnaire is a method for the elicitation, and recording, and collecting of information.

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Likert, and the Mathematical Basis of Scales
It may come as a surprise to some people that there is a considerable body of knowledge that backs up the construction and administration of opinion questionnaires. They look so simple that anybody could do it! This is a topic called psychometrics and it is a bit of a black art. Very often one hears of 'Likert' style in relation to questionnaires in which there are usually five response options.

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